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University Communications


Raise the Torch: Campaign Style Guide

The Raise the Torch style guide has been created to assist in communicating about the campaign with your target audiences. Developing a brand is crucial to the success of our campaign and to organizations in general. A well-known brand benefits the consumer and the organization—it communicates the organization’s mission and values, helps distinguish the organization from competitors and helps promote recognition.

For information regarding Raise the Torch: The Campaign for Florida State please review the campaign style guide.

Raise the Torch