University Communications
FAQ: Licensing and Trademarks
What is a trademark?
A trademark is a word, phrase, symbol or design, or a combination thereof that identifies and distinguishes the source of the goods of one party from those of others.
Why does the university trademark or protect images?
Images that are trademarked have been registered with the federal government for nationwide protection against unauthorized use. That means a non-Florida State entity cannot use or profit off the university’s trademarked images without prior approval. In addition, trademark registration prevents others from registering the university’s marks or a confusingly similar mark.
Where can I find information on images that are registered, trademarked or licensed and how to use them?
This website contains information on trademarked/licensed images and how to use them. Information on brand components specific to Florida State athletics is at http://licensing.fsu.edu/.
How does the licensing and trademark process affect the university’s brand?
Florida State has strict policies regarding the use and licensing of its trademarks in order to protect these images.