Keywords

A variety of words came to mind upon when articulating who and what we are as a university and community. Working together, we defined and honed a list of words that reflect and describe and support our values.

Here are some that best support our brand’s message: welcoming, global, connectedness, distinguished, ambitious, steadfast, visionary, curious, resourceful, quality, adaptable, responsive, bonding, accessible, empowering, leading, sustainable, and collaborative.

These words are helpful to amplify the university's brand when used in promotional content.