FAQ: Outcomes and Impact
How will we measure the impact and success for the integrated marketing and communications initiative?
Impact and success of the university’s branding initiative will be determined by Florida State achieving certain goals. Among the goals attainable through an integrated approach to marketing and communications are increased levels of unsolicited donations, higher levels of alumni engagement, the continued recruitment and retention of top-tier students and faculty, and an enhanced level of pride in the institution by its various constituencies.
Where and how can I provide feedback?
Feedback on the brand and its components may provided by contacting Brand Review personnel at email@example.com or members of the Communicators' Network at firstname.lastname@example.org.
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