Integrated Marketing & Communications
Integrated Marketing Communications (IMC) represents a coordinated strategy of using multiple communications platforms to engage effectively with the university’s core stakeholders, constituencies and audiences to raise the profile of the institution. Strategies are focused on impact and effectiveness. Florida State University's IMC strategy, launched in early 2011, provides a synergistic approach toward public relations, marketing, social media, digital communications, creative services, research and reputation management.
Contacts
Integrated Marketing Account Managers: Office of Research
Kathleen Haughney, Assistant Director for Research Communications
Bill Wellock, Research media and content specialist
Administration
Dennis Schnittker, Assistant Vice President, University Communications
Tim Fordyce, Sr. Administrative Specialist
Ayne Markos, Business Operations Manager
Marketing, Branding and Creative Services
Tony Archer, Director
Marc Thomas, Assistant Director (Print)
Rodney Johnson, Assistant Director (Web)
Amanda Cole, Multimedia Design Specialist
Katie Grab, Multimedia Design Specialist
Ruben Griffin, Web Development Specialist
Rosalee Donaldson, Web Design Specialist
Bill Lax, Senior Photographer
Bruce Palmer, Photographer
University News & Digital Communications
Amy Farnum-Patronis, Director
Jill Elish, Associate Director
Pete Reinwald, Assistant Director
Anna Prentiss, News Writer/Media Relations
Kelsey Klopfenstein, News Writer/Media Relations
Mark Blackwell Thomas, News & Public Affairs Specialist
Mark Vaughn, Assistant Director
Jac Kaufman, Videographer/Editor
Emani Sewell, Multimedia Specialist
Bayard Stern, Social Media Manager
News & Research Communications
850-644-4030
Amy Farnum-Patronis, Director
Jill Elish, Associate Director
Pete Reinwald, Assistant Director
Anna Prentiss, News Writer/Media Relations
Kelsey Klopfenstein, News Writer/Media Relations
Mark Blackwell Thomas, News & Public Affairs Specialist
Digital Media
Mark Vaughn, Assistant Director
Jac Kaufman, Videographer/Editor
Emani Sewell, Multimedia Specialist
Social Media
850-644-8340
Bayard Stern, Social Media Manager
Integrated Marketing Account Managers: Office of Research
Kathleen Haughney, Assistant Director for Research Communications
Bill Wellock, Research media and content specialist
University News & Digital Communications
Dennis Schnittker, Assistant Vice President, University Communications
Amy Farnum-Patronis, Director
Jill Elish, Associate Director
Pete Reinwald, Assistant Director
Anna Prentiss, News Writer/Media Relations
Kelsey Klopfenstein, News Writer/Media Relations
Mark Blackwell Thomas, News & Public Affairs Specialist
Mark Vaughn, Assistant Director
Jac Kaufman, Videographer/Editor
Emani Sewell, Multimedia Specialist
Bayard Stern, Social Media Manager
Media Relations
Dennis Schnittker, Assistant Vice President, University Communications
Amy Farnum-Patronis, Director
Jill Elish, Associate Director
Pete Reinwald, Assistant Director
Anna Prentiss, News Writer/Media Relations
Kelsey Klopfenstein, News Writer/Media Relations
Mark Blackwell Thomas, News & Public Affairs Specialist
Digital Media
Dennis Schnittker, Assistant Vice President, University Communications
Mark Vaughn, Assistant Director
Jac Kaufman, Videographer/Editor
Emani Sewell, Multimedia Specialist
Social Media
Dennis Schnittker, Assistant Vice President, University Communications
Bayard Stern, Social Media Manager