Services > Integrated Marketing & Communications

Integrated Marketing & Communications

Integrated Marketing Communications (IMC) represents a coordinated strategy of using multiple communications platforms to engage effectively with the university’s core stakeholders, constituencies and audiences to raise the profile of the institution. Strategies are focused on impact and effectiveness. Florida State University's IMC strategy, launched in early 2011, provides a synergistic approach toward public relations, marketing, social media, digital communications, creative services, research and reputation management.

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