A brand promise is a simple, powerful statement declaring an organization's commitment to its constituencies. It states: “This is what we will deliver to you.” The brand promise is not to be used verbatim as an external statement. Rather, it is a foundation, the overarching concept, on which our positioning is based. Communications reinforce the concept of the brand promise through supporting messages. These are the promises Florida State University makes to our students, alumni, faculty and staff, community, partners / vendors and the environment:
To Our Future & Current Students
An extraordinary and diverse educational experience that inspires creativity, self-discovery and leadership to empower you throughout your life.
A lifelong pride and distinction shared with a global network of invaluable connections.
Faculty & Staff
Opportunities that amplify creative expression and inspire discovery, professional integrity, distinction and advancement.
Fostering community health and vitality through service, research, the arts, and knowledge-sharing.
Enhancing collaboration, economic opportunity and diversity with respect, innovation and reliable service.
Committed to a university environment that champions sustainability, conservation, and the highest levels of efficiency through planning, design, education and research.