The Strategic Communications advisors works closely with the Media Relations staff and other members of the University Communications team to ensure the administration’s key messages are accurately and effectively conveyed, both internally and externally. In addition to collaborating on issues management, crisis management and strategic communications planning, the advisor provides executive counsel to the president, provost and vice presidents to provide consistency and quality control of messaging that promotes and positions the university as a preeminent institution. The advisor also provides executive communications (speech writing and talking points), internal communications and trend monitoring (external and internal).
Important issues arise every day that directly impact the university’s standing and reputation. The News & Research Communications staff works closely with senior management leaders to effectively and proactively address these emergent issues by providing strategic communications advice and counsel and developing position papers and targeted communication products that help the institution effectively manage issues.
Effective management and resolution of crises directly impacts the reputation of any institution. The News & Research staff is an important component of the university’s emergency response management team that quickly assembles to address actual and potential threats involving everything from hurricanes to fires to criminal or even terrorist incidents. The staff provides strategic, proactive communications advice and counsel to university management, including developing and disseminating public information to external and internal audiences during crises.